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þ Introduction
to Social Media
þ Advantages
Over Online Marketing
þ Social
Media Strategy
þ SMO: Face book
þ Latest
trends
þ Difference
between Profiles, Places, Groups and Pages
þ Social
media and communications strategy
þ Open
Graph
þ Frictionless
sharing
þ Facebook
Connect (Like, Share, Comment)
þ Facebook
Pages (Creating, Managing, Retention)
þ Pages
(Dos & Don'ts)
þ Facebook
Apps
þ Measuring
and Monitoring
þ Sponsored
Stories
þ Facebook
Places and check-ins
þ Facebook
credits
þ Facebook
and ecommerce
þ Advantages
and challenges
þ SMO : Twitter
þ Introduction to Microblogging & Twitter
þ Twitter Demographics
þ Use for reputation, promotion, sales, conversing, listening, research
þ Business examples: E-commerce, Support (listening & responding), PR, Image
þ Who to follow
þ Tweeting (Responding to others, RT, HashTags, Direct Messages)
þ Tracking Code
þ Ghost writers and the importance of disclosure
þ Twitiquette
þ Advertising - tweet for pay
þ Twitter Lists
þ Twitter Account Promotion
þ Searching tweets and users
þ Measuring Influenceþ Tools
þ Introduction to Microblogging & Twitter
þ Twitter Demographics
þ Use for reputation, promotion, sales, conversing, listening, research
þ Business examples: E-commerce, Support (listening & responding), PR, Image
þ Who to follow
þ Tweeting (Responding to others, RT, HashTags, Direct Messages)
þ Tracking Code
þ Ghost writers and the importance of disclosure
þ Twitiquette
þ Advertising - tweet for pay
þ Twitter Lists
þ Twitter Account Promotion
þ Searching tweets and users
þ Measuring Influenceþ Tools
þ Online Reputation Management
þ Introduction
to Online Reputation Management
þ Generating
Buzz
þ Five
Stars at Customer Review Sites
þ Tips for
ensuring your happy customers spread the word.
þ Ensure
your customers defend you from a bad review
þ Responding
to negative reviews
þ Reducing
negative reviews
þ Blogging
for Brand Control
þ Social
Networking Meets Reputation Management
þ Online Press Releases / Online News
þ Introduction
to Online Press Releases
þ Handling
the Press - the golden rules
þ Successful
Marketing and PR Strategies
þ Press
releases that work
þ Organizing
1-2-1 press interviews
þ Using
pictures effectively
þ Sourcing
PR information
þ Market
research for PR use
þ SMO : LinkedIn
þ Introduction
to LinkedIn
þ Creating
the right profile & settings
þ Increasing
reach and visibility
þ LinkedIn
Groups
þ Answers,
events, messaging & testimonials
þ Company
Pages
þ SMO : YouTube
þ Online
video - content is king
þ Virals
films and brand
þ Defining
your goals, metrics and budgets
þ Social sharing,
comments and reviews
þ Getting
an audience
þ Creating
and managing an account
þ Using Ads
inside Videos
þ Promoting
Youtube Videos
þ SMO : Google+
þ Setting
Social Objectives
þ Social
Strategies & Tactics for Google+
þ +1s &
Sharing
þ Integration
with your site
þ Promoting
a Brand on Google+
þ Tools
þ URL
Shortening Tools
þ Blogging (Bonus)
þ Blogs
Creation
þ Blogs
Submission
þ Blogs
Promotion
þ Blogs
Weekly Postings
þ Blogs
Commenting
þ Google Adsense (Bonus)
þ Introduction
to Google Adsense
þ Google Adsense
Program
þ Google
Adsense Approval Process
þ Google
Adsense Secrets
þ How to
Get Relevant Adsense Ads
þ Google
Adsense Ad Format Sizes
þ High
Paying sites on Adsense
þ Making
Money with Google Adsense
þ Google
Adsense Ad Colors
þ Google
Adsense Revenue Sharing
þ Google
Adsense Optimization Tips
þ Affiliate Marketing (Bonus)
þ Basics of
eMarketing
þ Understanding
Affiliate Marketing
þ Intelligent
Keyword Research & Analysis
þ Choosing
Right Products: Clickbank, CJ
þ Choose
The Right Domains & Hosting Provider
þ Banners /
Promos / Discounts
þ Building
Affiliate Pages Using CMS
þ Marketing
Mix: SEO / PPC / SMM
þ Email
List, Autoresponders
þ Campaign
Measurement and Tracking
Course Detail Or Price
|
Advanced SMO Course Fees: Rs. 7,500/-Only
Course Duration: One Month
7 Days Open { with Live Project }
Call us :-+91-9911461116